- Journey/ Challenge
Identifying and evaluating the opportunities for the different products, and then focusing on developing a marketing strategy and an action plan for the product with the highest potential
- Project Objectives
- Identify the market size and annual growth rate.
- Identify Competition and its evaluation criteria.
- Identify, segment customers and set sales targets for each.
- Study internal capabilities.
- Develop suitable and effective distribution channels.
- Approach
Conducting a business model exercise to identify the strength and development points
Conducting a feasibility study through workshops to study the products and market opportunities using a specific form.
Selecting the solar panels as a business model after evaluating the potential growth of each product
Developing a marketing planning model for the solar panels.
Developing a sale planning model and setting targets for each target customer segment
- Outcome
Individual Performance:
Improve the market research skills, and the distribution dynamics, pricing and discount strategies.
Work Systems:
develop the marketing and sales planning tools and reach new target segments. Evaluate and rank production lines
Company performance:
The sales targets for the selected products increased.
Deliverables:
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- Marketing and Sales Plans
- Market Research
- Competition Analysis model
- Analysis for 11 customer segments
- Distribution evaluation model