Do you know e-commerce sales will hit over $1 trillion by 2021? Will you get a share of this revenue or you will be a spectator observing others? This statistics from Forrester should be a wakeup call for business owners yet to board on the e-commerce wagon. In particular, if you are yet to subscribe to an international e-commerce platform, you are missing the mark in the preparation. However, one challenge faces you. Deciding the best solution for reaching the global audience is not easy.
With hundreds of developers, you can land on a fake one if you are not conscious. Luckily, you have a way of choosing the right and reliable platform. This aspect is checking on the features availed. Here are the top 3 Must-have functionalities of a reliable e-commerce platform for selling to the international audience:
The security features
Only an ignorant person can assume this feature. You can ignore the reality that cybercrime exists. Hence, you proceed on to set up an e-commerce website on an insecure platform. You can be having a mental issue if you expect to make killing sales. Security features should be your considerations when selling online. You need to ensure your business and customer information is safe and secure. Hence, before saying yes to an international e-commerce platform, ensure it has the right security tools. Otherwise, be ready to pay hefty amounts when hacking and online frauds happens on your site.
Multilingual and multichannel features
As an international webpreneur, you are selling to people from different backgrounds. These people use different languages. Even though they might be familiar with your language, customers feel proud when shopping on a web or store addressing them through their native lingua. The Chinese will enjoy a better online shopping experience on a site using the Chinese language than one addressing them in English.
For this reason, you need to ensure your international e-commerce platform supports multiple languages. As well, customers are preferring to shop through channels reckoning with their preferences. Hence, multilingual and multichannel should be your priority in the selection process.
SEO optimization features
No argument. Search engine optimization is the primary marketing option. The ability of customers to find your website through the search engines boosts your selling opportunities. Also, SEO is the most effective online marketing as it has a long-term benefit. For this reason, ensure your international e-commerce platform of choice supports SEO optimization. Make sure it has the right features for fulfilling this objective.