Have you checked on the scalability of your international e-commerce platform?
You failed last time.
You can recall how you prepared for the season. You contacted a chatbot developer. The developer designed a responsive chatbot for you. You even tried it to ensure it will not fail you on the D-day. Inventory, payment gateways, customer support, search engine, and social media optimization were ready. After all these preparation, you never realized your goals. Your website crashed a few hours on the D-day. Your provider helped you to get back, but it kept on crashing due to massive traffic. Are you ready for a similar experience? For you to avoid this issue again, you need to have a scalable e-commerce website. With it, your site will have the ability to scale with changes in your traffic. But why does scalability matter in your international e-commerce platform? Here are the three little-known reasons:
You avoid frustrations during the peak seasons
Missing out on a high sales season due to web crash is a disappointing moment. You suffer immense losses and distress. As you know, you cannot predict with certainty the number of visitors your site will receive. As such, you must prepare your web page to conform to e-commerce dynamics. During the peak seasons such as Festive season, Black Friday, and Cyber Monday, your online store has a high chance of receiving colossal traffic. For this reason, you prepare your site by moving to an international e-commerce platform that is scalable. Otherwise, expect the reoccurrence of your past frustrations.
It is the pillar of your online growth
Indeed, growth is the first objective in your business plan. You want to increase your customer base across the four corners of the world. Like in the physical arena, you need a space for your business expansion. Your international e-commerce platform must have a growth opportunity for your online venture. Scalability is the pillar of your online growth. A scalable solution will support your business growth and enable you to realize your goals. Otherwise, if you ignore scalability, you should expect to spend more cash in future when your business experience growth.
Boosts your online reliability
Imagine finding a web page through the search engine. Clicking on it, you get the 404 error. Despite what it was offering, chances are you will never get back to it. Having a scalable international e-commerce platform helps you to avoid such instances. This way, you enhance your online reliability as customers can find you any time they need your services.
Adopted first by retailers and B2C brands, PIM is now becoming more prevalent among B2B organizations looking to market and sell their products through multiple channels and locales. Explore the reasons in our latest blog post. #PIM #multichannel https://t.co/mlQBlj0c0k
— Akeneo (@akeneopim) 6 de noviembre de 2018