A new distribution strategy was set including a detailed sales plan after studying the market and deciding on the best channels and procedures.
- Optimize the market share of the current modular products.
- Expand the geographical market reach of the products to reach new areas.
- Develop marketing channels that can accommodate new products.
Evaluating the current commercial activities through business model exercise in order to identify the strength and development points
Assigning sales and marketing team members to conduct market studies following a clear set methodology
Setting a distribution strategy in collaboration with the marketing team
Setting a detailed sales plan and developing a template for planning product sales according to targets and channels.
Forming a distribution team, a planning and follow-up committee and Identifying development areas.
Individual Performance: Improve the market research skills, understand the distribution market dynamics, pricing and discount strategies.
Work Systems: develop the pricing, distribution strategies and the marketing and sales planning tools
Company performance: Detailing a distribution and sales plan with targets and holistically thinking of all the company’s products
- Distribution Strategy
- Sales plan
- Product Research & study model
- New contract and discount policies
- Distributors data base